MLM Beauty Companies: Top 11 Shaping the Industry’s Future

Welcome to the world of MLM beauty companies, a vibrant sector that’s taking the beauty industry by storm. As an avid beauty enthusiast or an entrepreneur looking for new avenues, you’ve probably wondered, “Which are the top players in this multi level marketing company sphere?”

Buckle up, as we’re about to embark on a journey through the top 11 MLM beauty companies that are creating ripples with their impressive range of products and enticing business opportunities.

Making Sense of MLM Makeup Companies

The term ‘MLM’ is an acronym for Multi-Level Marketing, also known as network marketing or direct sales. This unique business model operates on a tiered system where individuals sell products directly to consumers. Additionally, multi level marketing representatives (often termed as independent consultants) can also recruit other salespeople and earn a percentage of their sales. It’s like having your own business, but with an established brand!

In the context of MLM beauty companies, representatives sell a myriad of beauty and skincare products, ranging from anti-aging skincare products to essential oils. The vibrant array of offerings is one of the reasons MLM makeup and skincare ventures are gaining traction.

mlm beauty companies

The Ups and Downs of Network Marketing in Beauty

While MLM companies offer exciting opportunities, there are both benefits and challenges that come with them.


One of the major advantages is the flexibility multi level marketing offers. As a representative, you can work at your own pace and manage your own business. The startup costs are often lower than starting a traditional business, with most MLM companies offering starter kits with a range of beauty products.


On the flip side, success in a multi level marketing company often hinges on your network, both for selling products and recruiting new members. It can also take time to earn significant income. This is why it’s crucial to carefully research and choose the right MLM beauty company for you.

Stay tuned, as we’re about to unveil the top 11 MLM beauty companies, each with its unique charm, that are reshaping the beauty industry.

mlm beauty companies

#1 Avon: The Pioneering Beauty MLM

Ah, Avon! One of the most well-known MLM companies that has been a household name for generations. If there’s a Hall of Fame for MLM makeup companies, Avon will definitely have a prominent place.

Brief History and Background of the Company

Avon has a rich history dating back to 1886, when a door-to-door bookseller, David H. McConnell, discovered that people were more interested in the free perfume samples he offered than the books he was selling. Hence, the “California Perfume Company” was born, which was renamed Avon in 1939, taking its name from Shakespeare’s Stratford-upon-Avon.

Noteworthy Products or Lines

From skincare products to makeup, fragrances, and even jewelry, Avon’s product portfolio is vast. Still, it’s their ‘Anew’ anti-aging skincare line that has remained a consistent favorite. Launched in 1992, the Anew line introduced Alpha Hydroxy Acid technology to the masses, marking a major milestone in the beauty industry.

Overview of Their Compensation Plan and Starter Kit Price

When it comes to the compensation plan, Avon operates in the traditional multi level marketing way. Representatives earn a base commission rate of 20% on all products. However, if you sell more, you could earn as high as a 50% commission. Starter kits range in price but can be as low as $30, providing a low-cost entry point.

Pros and Cons of Joining as a Representative

Joining Avon as a representative comes with its perks. The startup costs are low, the brand is well-established, and you have a wide array of products to sell. Plus, who can resist the appeal of being part of a company with such a rich history in the beauty industry?

But it’s not all rosy. Like any multi level marketing company, success requires significant time and effort, and the reality is that not everyone will earn a substantial income. Moreover, market saturation can be a challenge, particularly in areas where there are already numerous Avon reps.

There you have it, the scoop on Avon, one of the biggest names in the MLM beauty industry. As with any business venture, it’s all about understanding the opportunities and challenges to make the right decision for you.

mlm beauty companies

#2 Mary Kay: Empowering Beauty Entrepreneurs

Next on our list is Mary Kay, a stalwart of the MLM makeup companies that has made a significant impact in the beauty industry. Known for their iconic pink Cadillacs and empowering ethos, let’s dive into the world of Mary Kay.

The Mary Kay Story

When it comes to MLM companies that promote women’s empowerment, Mary Kay Cosmetics is a standout. Founded in 1963 by Mary Kay Ash, this Dallas-based cosmetics company was born out of her desire to provide women with the opportunity to have fulfilling careers that offer unlimited potential. Her mantra, “You can do it!” continues to inspire Mary Kay consultants around the globe.

Star MLM Makeup Products

Mary Kay has a broad range of products to cater to various beauty needs, but some of their most noteworthy lines include the “TimeWise” anti-aging skincare products and their “Lash Love” mascara. Whether it’s essential oils for skincare products or high-performance makeup products, Mary Kay has something for everyone.

Compensation and Starter Kit Costs

Mary Kay representatives, referred to as Independent Beauty Consultants, earn a 50% commission on every product they sell. It’s one of the highest commission rates in the industry, making it attractive for those who can move inventory successfully.

To get started as a Mary Kay representative, you’ll need to purchase a starter kit. As of writing, the cost of a Mary Kay starter kit is $100, which includes full-size products, samples, and literature.

Weighing the Pros and Cons

So, should you pack your bags and join the Mary Kay family? Well, that depends. The appeal of Mary Kay is the high commission rate and the supportive, women-centric business model. Plus, there’s the chance to earn the use of a pink Cadillac if you reach the top ranks – now, that’s a sweet deal!

On the flip side, as with any multi level marketing company, it requires a great deal of effort to build and maintain a network. Some former reps have noted the pressure to buy more inventory than they can sell, and the competitive nature of the business with existing distributors can be intense.

In the end, whether or not you choose to join any MLM makeup companies, like Mary Kay, will depend on your individual circumstances, goals, and your passion for the products you’ll be selling. As Mary Kay Ash herself said, “Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.'” Perhaps that’s the real secret behind being a successful beauty rep!

mlm beauty companies

#3 Rodan + Fields: Redefining Skincare Solutions

Next up is Rodan + Fields, a skincare-based MLM company that has been grabbing headlines in the beauty industry for quite some time. Let’s take a look at what sets them apart.

Rodan + Fields: From Acne to Anti-Aging

Founded by two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields was born out of a desire to bring dermatology-based skincare products to everyone. They started their journey by creating Proactiv, a wildly successful acne solution. After selling Proactiv, they established Rodan + Fields in 2002, focusing on anti-aging skincare products and other dermatological solutions.

Product Highlights: Anti Aging Skincare Products

Rodan + Fields have a series of skincare regimens tailored to tackle different skin concerns. The REDEFINE Regimen, targeted at visible signs of aging, and the SOOTHE Regimen, designed for sensitive skin, are among their most popular product lines. Their products aren’t limited to just skincare; they also offer makeup products such as their Radiant Defense Perfecting Liquid.

The Rodan + Fields Compensation Plan

The compensation plan at Rodan + Fields is multi-faceted. Consultants earn retail profit from personal sales, and commissions from sales made by their downline. The commission rate starts at 10% for sales from level one consultants in your team and can go up to 15% for higher tiers.

Starting your skincare business with Rodan + Fields requires the purchase of a Business Kit. The price varies depending on the kit you choose, with the most affordable kit starting at $45 as of writing.

Weighing the Pros and Cons

Becoming a Rodan + Fields consultant has its perks. The company offers quality, dermatologist-designed products that have a reputation in the market. There’s also the potential for earning a decent commission, especially if you’re good at team building and sales.

On the downside, the skincare market is crowded, and Rodan + Fields products are on the higher end of the price spectrum, which can be a barrier for potential customers. Some consultants have also noted the pressure to keep up personal volume to maintain their rank in the company.

As with all MLM makeup companies or skincare based MLM companies, it’s crucial to consider your personal goals, resources, and commitment level before diving in. Remember, being successful in the MLM business model requires effort, persistence, and a genuine belief in the products you’re promoting.

mlm beauty companies

#4 Nu Skin: Leading the Charge Against Aging

Our next stop in the list of top MLM companies is Nu Skin. This global direct selling company has a unique take on anti-aging. Let’s see what’s up with Nu Skin.

Nu Skin: An Age-Defying Journey

Launched in 1984, Nu Skin has built a legacy of innovation in the beauty industry. With a commitment to quality and an ethical business model, Nu Skin has marked its presence in over 50 international markets. Their focus on scientific innovation to combat the signs of aging has set them apart from many MLM companies.

Nu Skin’s Stellar Product Line

Nu Skin’s product catalog is broad and includes skin, body, and hair care, as well as health supplements. Their ageLOC series, which they describe as “anti-aging skincare products like no other,” has been a game changer. The ageLOC series includes products from serums and moisturizers to nutritional supplements, all designed to promote a youthful appearance and vitality.

Decoding the Nu Skin Compensation Plan

Nu Skin follows a multilevel marketing compensation plan, where representatives earn profits from their personal sales and receive bonuses based on their team’s sales. The personal sales profit starts from 25% of the retail price. On the commission side, you can earn from 5% up to 40% depending on the sales volume of your team.

To get started, you’ll need a Nu Skin Starter Kit, priced at around $35 as of writing. This kit includes business tools and learning materials, but doesn’t include products, which are purchased separately.

Pros and Cons: Is Nu Skin For You?

Joining Nu Skin as a representative can be an exciting opportunity. The company’s strong focus on innovation and their wide range of scientifically-backed products make it an interesting venture for beauty and wellness enthusiasts. Plus, their compensation plan is quite comprehensive, offering various ways to earn.

On the flip side, the market for anti-aging products is highly competitive. While Nu Skin’s products are unique, they’re also considered premium, meaning the price point could be a hurdle for some potential customers. Additionally, like many MLM businesses, building a successful team might require significant effort and time.

Remember, whether Nu Skin or any other MLM beauty company, the key to success lies in your passion for the products and your willingness to put in the necessary effort to grow your own business. So take your time, do your research, and choose wisely!

mlm beauty companies

#5 Younique: Beauty in the Age of Social Media

Let’s move on to one of our next MLM makeup companies, Younique. Younique has carved a niche for itself by blending beauty with the power of social media. But what’s behind the hashtags and online parties? Let’s take a closer look!

The Birth of Younique: A Social Media Revolution

Founded in 2012, Younique pioneered the idea of social media-centered direct selling. The two founders, a brother-sister duo, saw the potential for MLM makeup companies to utilize social media and created Younique. They not only wanted to sell quality makeup products, but also empower women around the world to become successful business owners.

Younique’s Unique Products

Younique’s product range is vast, but what really gets people talking are their mascara and foundation lines. Their Moodstruck 3D Fiber Lashes+ have become something of a legend in the makeup world. It’s a dual-product system that gives you the look of false lashes without the hassle. Their foundation range also receives praise for its extensive color range and coverage options.

Earning with Younique: The Compensation Plan

As a Younique Presenter, you start earning commission right away. Your personal retail sales earn you a commission ranging from 20% (for beginners) to 30% (as you advance). Add to that cash rewards, half-priced items, and even the chance to earn free products!

To kickstart your Younique journey, you’ll need to purchase the New Presenter Kit. It costs $99 and comes with a variety of their top-selling products and a personal website for your online sales.

Younique: Pros and Cons

On the upside, Younique’s social media-centric model is perfect for the digital age. It’s ideal for those who are social media savvy and comfortable marketing products online. The starter kit is also quite comprehensive, giving you a range of products to start promoting right away.

On the downside, while social media makes it easier to reach people, it can also be a highly competitive space. Standing out might require creative marketing strategies and a lot of dedication. Additionally, like many MLM makeup companies, earning a significant income generally requires building a team, which may not be everyone’s cup of tea.

mlm beauty companies

#6 Arbonne: Beauty Rooted in Nature

Let’s shift our attention to a company that beautifully merges the world of MLM with botanical ingredients – Arbonne. Celebrated for its plant-based philosophy, Arbonne has made a significant impact in the world of network marketing companies. Let’s unearth the story behind the leaves and flowers!

Arbonne: The Genesis of a Green Era

Arbonne sprouted into existence in 1980 with a vision to develop world-class, botanically based products. Petter Mørck, a Norwegian entrepreneur, believed in the power of nature and sought to integrate it into everyday skincare and cosmetics. Today, the company is privately owned and globally recognized, particularly within the MLM beauty industry.

Arbonne’s Botanical Beauties

Arbonne’s product portfolio is quite broad, encompassing skincare, bath and body, hair, makeup, and nutrition products. Their RE9 Advanced Anti-Aging Skincare line stands out in the crowd for its potent botanicals and visible results. Another favorite is the Arbonne Essentials range of nutrition products, which supports a holistic approach to beauty.

Understanding Arbonne’s Compensation Plan

Arbonne’s compensation plan is a mix of retail profit, bonuses, and overrides. The base commission from personal retail sales is 35%, which is among the highest in the industry. Additional bonuses are also available based on your team’s sales.

To become an Arbonne Independent Consultant, you need to purchase a Starter Kit. It costs $49 and includes training materials, business tools, and samples, but no full-sized products. Product packages are available separately, starting at around $270.

Pros and Cons of Joining Arbonne

There’s a lot to love about Arbonne. The botanically-based products appeal to customers looking for cleaner, ‘green’ options, making it easier to sell. The commission rate is also a big plus, and the culture within the company is known for being supportive and encouraging.

However, there are a couple of challenges to consider. Firstly, the startup cost can be a bit high, especially if you want to purchase a product package for demos. Secondly, while the company has a strong reputation, like other MLM companies, a significant income usually requires recruiting a team and not solely relying on product sales.

In the end, joining any MLM beauty company should be a well-thought-out decision, taking into account the unique aspects of the company and its alignment with your personal goals and interests.

mlm beauty companies

#7 Amway: A Household Name in MLM Beauty

When it comes to multi-level marketing, Amway is a household name. With an impressive array of products spanning various categories, including beauty, this MLM giant has made its mark worldwide. So, let’s dive into what this MLM business has to offer.

The Amway Story

Amway, an abbreviation for “American Way”, was founded back in 1959 by Richard DeVos and Jay Van Andel. From selling just one cleaning product, they’ve grown exponentially into one of the world’s largest direct selling companies, with a global presence in over 100 countries and territories.

Amway’s Beauty Essentials

Amway’s beauty line, known as Artistry, is noteworthy for its extensive array of products ranging from skincare to makeup. Their Artistry Youth Xtend line, for example, offers anti-aging skincare products that have been well received in the market. What sets Artistry apart is their use of scientific research to create products that cater to various skin types and beauty needs.

The Amway Compensation Plan

One of the things that draw people to Amway is its comprehensive compensation plan. Sales representatives earn by selling products and sponsoring new members. Retail margins on personal product sales can range from 15% to 40%, depending on the product. As for team performance, representatives can earn bonuses based on the sales of their downline, which can range from 3% to 25%.

To get started with Amway, the Basic Starter Kit costs around $62, providing new distributors with business materials and product samples.

Pros and Cons of Becoming an Amway Representative

Joining Amway comes with its set of pros and cons. On the upside, the company’s global reputation and extensive range of products can be appealing. There’s also an emphasis on team mentorship and free online training resources to help representatives grow their businesses.

On the downside, achieving significant financial success in any MLM business, including Amway, often involves recruiting a large and active downline. Some critics also mention the high prices of Amway’s products as a possible barrier to making sales. It’s important to weigh these considerations before deciding to start your own business with Amway.

Whether you’re a skincare aficionado or a makeup maven, the network marketing companies we’ve discussed so far cater to a wide range of preferences. Stay tuned as we explore more beauty direct sales companies in the next section!

mlm beauty companies

#8 Jeunesse: The Youth Enhancement System

Leaping into the forefront of the anti-aging market, Jeunesse has created a buzz in the MLM beauty industry. This company aims to marry breakthrough sciences in a product system that enhances youth by working at the cellular level.

Jeunesse: A Dream Brought to Life

Jeunesse came to life in 2009, birthed from the dreams of founders Randy Ray and Wendy Lewis. Having achieved considerable success in other enterprises, the couple embarked on a well-deserved retirement. However, their shared desire to make a positive impact on the world led them to launch Jeunesse. The company’s mission became clear: not only to help people look and feel young but to empower them to unleash their potential.

Youthful Products to Explore

Jeunesse’s product line is built on the Youth Enhancement System (Y.E.S.), designed to integrate powerful benefits into a synergistic system of skincare and supplements. Among the brand’s most acclaimed products is the Luminesce line, which boasts a special cellular rejuvenation serum to revitalize the skin. Another popular choice is the AM & PM Essentials, dietary supplements designed to delay symptoms of premature aging.

The Jeunesse Compensation Plan: How It Works

The Jeunesse compensation plan, or what the company refers to as the Financial Rewards Plan, is one of the most competitive in the industry. It offers six different ways to earn income. These include Retail Profit from direct sales to customers, New Customer Acquisition Bonus for every new Preferred Customer or Distributor sponsored, Team Commissions, and Leadership Matching Bonuses among others. A Jeunesse distributor can expect to earn around 20%-45% in commission, depending on the volume of their sales and their rank in the company.

To start your journey as a Jeunesse distributor, you will need to purchase a Starter Kit, which as of writing, costs around $49.95. This kit provides you with the tools and resources to effectively start your business.

Pros and Cons to Consider

On the upside, Jeunesse has a strong global presence and an enticing product line that appeals to a vast market concerned about aging. The company also offers extensive training and support to its distributors.

However, the MLM structure means that to make a significant income, you’ll likely need to dedicate substantial time and effort to build and maintain a successful downline. Plus, while the products are scientifically driven, they can be more expensive than similar products on the market, which could be a barrier for some customers.

Jeunesse represents an opportunity to tap into the vibrant market of anti-aging products, offering a chance for passionate individuals to grow their own business. As we continue our exploration of beauty network marketing companies, we see how different brands have carved unique niches in the industry. Stay with us as we dive into the next brand.

mlm beauty companies

#9 doTERRA: Essential Oils in Beauty

Let’s take a whiff of doTERRA, a company that truly believes in the power of plants and nature. Known primarily for its essential oils, doTERRA has expanded into beauty and skincare, always with their signature oils at the heart.

doTERRA’s Journey: Harnessing Nature

Founded in 2008 by several health industry and business professionals, doTERRA’s mission was to share the highest quality essential oils with the world. Today, they are known globally for their standard-setting quality and innovative oil-infused products.

Noteworthy Aromatics and Beyond

While doTERRA is famous for its pure, therapeutic-grade essential oils, they’ve integrated these oils into a variety of beauty products. The doTERRA Spa Hand & Body Lotion, when paired with your favorite essential oil, can provide a customized aromatic experience. Similarly, the doTERRA Salon Essentials Hair Care system harnesses essential oils for a luxuriously natural hair care experience.

The doTERRA Compensation Plan: A Deep Dive

doTERRA’s compensation plan is a multi-faceted one. Retail profit is the most straightforward, with Wellness Advocates buying at wholesale prices and selling at retail. But as you build a team, you can earn bonuses from their sales too. With 7 levels of leadership, the potential for growth is significant.

As for the starter kit, prices begin at around $150, which includes a range of oils and a membership that provides discounted prices.

Advantages and Disadvantages to Consider

doTERRA’s focus on quality and purity is a significant advantage for those looking to promote natural, toxin-free products. The range of products allows for multiple target markets, from the health-conscious to the beauty enthusiast.

However, the startup cost is higher than some other MLMs, and the competition is tough in the essential oils market. Like with most MLMs, achieving significant income typically involves building a large team, which is a time-consuming process.

mlm beauty companies

#10 SeneGence: A Long-lasting Legacy

SeneGence was born in 1999, created by Joni Rogers-Kante with a commitment to make a difference in the lives of women around the world. SeneGence has since developed a global presence and is known for its quality products that last.

Standout Products

When it comes to SeneGence, one product immediately springs to mind: LipSense. This long-lasting lip color has earned a loyal following for its durability and the impressive range of shades available. Their skincare line is also noteworthy, especially the SeneDerm Solutions, which tackles a variety of skin concerns.

Earning with SeneGence

At SeneGence, distributors, also known as SeneGence International Distributors, can earn up to 50% profit on retail sales. They also offer commissions on downline sales, with percentages increasing as you rise in ranks.

To get started, a distributor needs to purchase a $55 distributor kit, which includes training and marketing materials but does not contain any products.

The Highs and Lows of SeneGence

SeneGence’s top draw is undoubtedly their long-lasting products, especially LipSense. The high profit margin on retail sales can also be appealing.

However, the competitive landscape of cosmetics MLMs means you’ll need a good strategy to succeed. Plus, the fact that the starter kit doesn’t include any products could be a downside for some.

mlm beauty companies

#11 Monat: Pioneers in Haircare Revolution

Finally, let’s talk about Monat, a multi level marketing company that has truly disrupted the haircare market with its naturally based products.

Monat: A Family Venture

Monat came onto the scene in 2014 as part of the Alcora Corporation. Founded by the Urdaneta family, Monat stands for “Modern Nature,” and the company has rapidly expanded across the US, Canada, and the UK.

Haircare Heroes

Monat’s product line centers around haircare. The Rejuveniqe Oil Intensive is a standout product, known for its nourishing and revitalizing properties. The Revive Shampoo and Renew Conditioner are also fan favorites, leaving hair feeling lush and healthy.

Compensation at Monat

Monat’s compensation plan is multifaceted. Market Partners, as they call their representatives, can earn up to 30% commission on retail sales. Bonuses include VIP Customer Acquisition bonuses and Group Volume bonuses, among others.

To start, you need to buy a product pack. The cheapest is the Starter Product Pack, priced at $99 as of writing, which includes samples, marketing materials, and access to training and events.

Balancing the Pros and Cons

Monat’s appeal lies in its premium, naturally based haircare products, and the company has a strong reputation for quality. However, there have been controversies in the past over some products causing adverse effects, which has led to mixed reviews and lawsuits. As always, MLM success requires commitment and hard work.

Key Factors to Consider Before Joining an MLM Beauty Company

Alright, you’ve come this far, and perhaps you’re thinking, “Hey, I could do this!” But before you dive headfirst into the MLM pool, there are a few important factors to consider.

  1. Unraveling the Compensation Structure

    It’s important to understand how you’ll be earning money. Many MLM companies have complex compensation plans, so ensure you fully comprehend how to earn commissions, bonuses, and incentives. Keep in mind, income often comes from both selling products and recruiting new members into your team.

  2. Consider the Cost of Your Initial Investment

    Starting a business usually involves some initial costs. This is also true for MLM. Many companies require new distributors to purchase a starter kit or inventory. Consider if this investment is within your budget and whether the potential earnings justify this initial outlay.

  3. Product Reputation and Quality

    Ask yourself: would you buy these products even if you weren’t part of the direct sales company? If the answer is no, it might be a sign to reconsider. Remember, it’s easier to sell products you genuinely believe in and would recommend to your loved ones.

  4. Evaluating the Level of Support and Training

    A good MLM company should provide substantial support and training to its distributors. This can include everything from sales training to leadership development. After all, your success also benefits the direct sales company.

Red Flags in MLM Companies

While many MLMs are legitimate businesses, some can be misleading. Here are some red flags to watch out for:

  1. Recruitment Emphasis Over Product Sales

    If there’s more focus on recruitment than selling products, it might be a red flag. In a legitimate MLM, the main source of income should be from product sales, not recruitment.

  2. High-Pressure Selling Tactics

    If you feel pressured into buying inventory or recruiting friends and family, tread carefully. A good MLM opportunity shouldn’t rely on high-pressure tactics.

  3. Earnings Transparency

    Companies should be upfront about what you can expect to earn. If they make exaggerated income claims or if it’s unclear how you’ll make money, you might want to think twice.

Wrapping Up

Well, beauty enthusiasts, that’s a wrap on our journey through the glossy world of beauty network marketing companies. From best selling beauty products to the inside scoop on compensation plans, we’ve touched on some pretty big keywords today. And let’s not forget the truly important stuff: the quality of beauty products, the reputation of MLM companies, and of course, those red flags we need to be wary of.

As we sign off, remember this: Whether you’re seeking the “best skincare products,” hunting for the most revolutionary haircare, or simply dreaming about running your own business, it’s all about finding what suits you. There’s a lot to explore in the MLM world, but armed with knowledge and a critical mind, you’ll make the decision that’s right for you.

Thanks for joining us on this long, detailed adventure and remember, stay informed, stay gorgeous, and most importantly, stay true to yourself. Until next time!

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